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Marketing Manager

Employer
Leightons Opticians & Hearing Care
Location
Point
Salary
competitive + benefits
Closing date
20 Dec 2022

View more

Job Role
Contact Lens
Sector
Multiple Practice
Contract Type
Permanent
Hours
Full Time

Job Details

Benefits:

    33 days annual leave (including bank holidays)Great staff discountsPension SchemeMedical Health Cash Plan

Leightons Opticians and Hearing Care and The Hearing Care Partnership are proud to announce a brand new vacancy working as a Marketing Manager across both businesses.

This is a fantastic opportunity for a highly motivated, commercially aware all round Marketeer, with experience in a multi-site growing business, searching for an opportunity in which they can implement change and evolution in a world in which lives are changed on a daily basis.

This role reports directly to our Marketing Director, with two direct reports, working closely with the digital team and taking responsibility for all offline activities.

Whilst this is a varied role with opportunities to mould and develop your position, core responsibilities will include:

    Deliver and co-ordinate integrated campaigns for optical and hearing across all touchpoints including windows, in-store, direct mail and digital.Develop effective tools for our sales teams to improve customer experience and increase MyLeightons Care Plan members, drive frequency of sales, improve average transaction values and elevate overall brand experience.Plan and execute branch-wide event and community outreach programme to encompass all major products and services. Collaborating with suppliers, Dedicated Patient Support, branches to create fully integrated events programmes.Daily, weekly, monthly focus on eye exams, hearing assessments, contact lens, MyLeightons and new customer acquisition, making appropriate recommendations which are both strategic and tactical to achieve the appointment numbers. Drive intelligent, thought through data requests and analysis to inform future marketing decisions and activity to drive demand across product groups and branches.Be the first point of contact for internal and supplier marketing queries specific to all product and service groups at Leightons. In addition to, clear, easy to understand communication to staff that helps to engage them and align them to all marketing activities, goals and objectives. This will involve collaboration with the Product Manager and THCP team.

To be suitable for this role you will need to have demonstrable experience in an offline marketing role, working in a multi site business. A commercial aptitude, strong creative and strategic thinker is imperative alongside a desire to inspire change in this role.

Whether you're directly browsing for a new opportunity or simply searching to see what else is out there. Please do not hesitate to make an application or contact our Talent Acquisition team at a time that suits you.

Company

Welcome to Leightons Opticians and Hearing Care, a proudly independent, family-owned, and family-run establishment since 1928. With 35 practices spread across the UK, offering a diverse range of unique opportunities for eyecare and audiology professionals.

At Leightons, we firmly believe that our people are the cornerstone of our success and enduring legacy. We are committed to equipping all our practices with cutting-edge technology, including OCT and Optomap, to ensure the highest standard of vision care for our patients. Our clinical approach, combined with our emphasis on advanced technology, enables us to deliver an exceptional level of precision and care in both optical and audiology services.

Central to Leightons' values is the meaningful time we invest with our patients. We prioritise building strong relationships, understanding their individual needs, and delivering personalised care to ensure their satisfaction and well-being. Furthermore, we place a strong focus on nurturing professional development and growth, offering our team members the support, training, autonomy, and opportunities they need to truly excel in their careers.

We are currently on the lookout for passionate, caring, and driven optometrists, dispensing opticians, optical and hearing assistants, and audiologists to join our dedicated team. If you are seeking an environment that values clinical excellence, cutting-edge technology, patient-centred care, and opportunities for professional advancement, Leightons Opticians and Hearing Care is the place for you. Contact us today; we look forward to hearing from you and exploring how we can work together to provide outstanding eyecare and audiology services to our patients.

Company info
Website
Mini-site
Leightons Opticians & Hearing Care
Telephone
07590 375892
Location
Clarendon House
63 Downing Street
Farnham
Surrey
GU97PN
United Kingdom

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