Field Marketing Specialist - Audiology

Field Marketing Specialist job in United Kingdom. Zest Optical are currently looking to recruit a Field Marketing Specialist for one of the fastest growing, most successful hearing instrument manufacturers in the world. The role is largely field based, with the expectation to visit customers at least three days per week, to build, develop and nurture relationships as well as identify customer marketing needs.

The primary purpose of this exciting new role is to plan, influence and implement all customer marketing activity across the private sector channel - designed to add customer value, driving and increasing sales and profitability to support the company's objectives and fiscal targets. This role requires close cooperation with all private channel Sales and Marketing functions, to support the growth of sales, market share, brand equity and customer base.

Field Marketing Specialist - Role

• Responsible for end-to-end delivery of each customer campaign and activity, which will include planning, development, project management, customer liaison, execution, analysis and evaluation - reporting all key activity to the Brand Manager and Sales Manager.
• Maintain and update customer contact information in Salesforce CRM to improve engagement and targeting, providing feedback to the Brand Manager to allow for continuous evaluation and assessment of support tools, communications and added-value materials required.
• Create design briefs around the marketing needs of customers and develop tools to support customers using company products and services.
• Assist in increasing the market awareness and penetration of company and associated services within UK, for the private sales channels.
• Attend relevant private market industry events and trade conferences, working with the Marketing team to provide input on planning and content elements to maximise success.
• Work closely with the private sector sales, training and marketing teams to ensure activity is integrated to align with other channel activity and strategy and data is gathered to improve service-levels and marketing offering.
• Execute and deliver and marketing presentations at launch event and trade conferences, both online and face-to-face.
• Ensure all customer marketing activity, POS and asset requests are logged and actioned on Salesforce CRM in a timely manner.

Field Marketing Specialist - Requirements

• CIM/higher level educational qualification in Marketing is preferred.
• Experience with software such as Showpad, Salesforce and Social Media Management platforms such as Hootsuite is preferred, but not essential.
• Minimum of 2 years' experience in trade / field marketing with B2B and B2C marketing experience.

Field Marketing Specialist - Salary

• Base salary up to £36k
• Annual company bonus scheme
• Company car and a range of additional benefits

To avoid missing out on this opportunity, please contact Alex Grimes on