Social Media Manager
- Employer
- Specsavers
- Location
- South West England
- Salary
- Competitive plus benefits
- Closing date
- 25 Jul 2021
View more
- Job Role
- Audiologist
- Sector
- Multiple Practice
- Contract Type
- Permanent
- Hours
- Full Time
Job Description
Job Title:
Social Media Manager – SRS
Function:
Business Growth
Department:
Specsavers Recruitment Services (SRS)
Location:
UK
Travel:
Based in Launceston office, with flexibility to work remotely.
Occasional travel to UK and Guernsey Support Offices.
Reporting to:
Head of Communications and Engagement – SRS
Direct Reports:
Indirect Reports:
0
0
Key relationships:
SRS Comms & Engagement, Employer Brand, Professional PR (EPIC), Clinical Leads, Consumer Marketing / Social Media, SRS Recruiters, Partnership Recruiters, Graduate / Early Career Recruiters, External Social Media Agency (who support with Community Management).
Broadband:
D
Working Hours / Pattern:
37.5 hours per week / Monday to Friday
Very occasional weekend support needed at industry events
Version
1.0
Date Updated:
June 2021
Main purpose of the role
With more than 850 stores and businesses in the UK & Ireland alone, and a group revenue of £2.78 billion, Specsavers is a market leading optical and hearcare provider with a significant global presence. Our continued growth and success is made possible by the hard work and dedication of over 37,000 people – all working towards the same goal of delivering the best healthcare services to all. As the in-house professional recruitment team for Specsavers (UK, Ireland and Spain), our mission is to connect talented professionals with our growing number of stores and domiciliary businesses. We are supported by a Communications & Engagement Team who promote the benefits, advantages and reasons to join Specsavers – they do this through events, web content, storytelling, video, advertising, email and social media marketing campaigns. We are seeking a creative and experienced Social Media Manager to strengthen this team. You will jointly own and manage our (careers) social media channels (UK, Ireland and Spain): LinkedIn, Facebook, Twitter, Instagram & YouTube – keeping these pages up to date and playing a crucial role in broadcasting the reasons to join Specsavers. You will champion our brand, and engage with professionals – passing any warm leads you receive to recruitment colleagues.
What you’ll be doing
- Design and build a social media strategy based on the needs of SRS, Partnership Recruitment and the wider business
- Researching and writing clear and engaging social copy for targeted audiences
- Work with Comms and Engagement Partners to implement organic and targeted social media activity
- Working alongside other team members, build audience profiles / personas to ensure correct targeting – so that our campaigns reach our desired audience
- Work alongside our external social media agency to manage engagement – ensuring posts and messages are responded to, and any negative reactions are dealt with quickly and effectively (protecting the reputation of Specsavers)
- Monitor advancements in social media and identify any new, innovative ways of reaching our target audience
- Designing and creating social assets (optimised for all social channels)
- Support recruitment teams with any social assets / tools they require, and maintain a library of these assets
- Track and manage costs of targeted activity (by campaign and business area)
- Monitor competitor and industry activity ensuring Specsavers are leading the way and always present
- Work alongside Employer Brand and EPIC teams to schedule and plan activity (celebrating industry events and awareness days) – ensuring campaigns don’t overlap and cannibalise content
- Work with consumer social media teams to align on tools, strategy and content where possible
- Connect with external professionals, influencers, publications and organisations to build relationships and grow your industry knowledge
- Work with recruiters (and Comms and Engagement Partners) to create localised activity for critical / hard to fill vacancies
- Produce reactive campaigns based on immediate business requirements (targeting competitors when needed)
- Monitor the communication standards across the recruitment business (including job adverts, recruiter social media pages/posts)
- Track, analyse and report on channel performance and the success of your campaigns
- Monitor the effectiveness of your activity, and fine tune where necessary
- Share any warm leads you create with relevant recruitment teams
- Work with the Head of Communications and Engagement to ensure work is on brand, and on point
- Support the Head of Communications and Engagement and other areas of the Communications and Engagement team
- Attend exhibitions & events from time to time.
Experience, skills and characteristics you’ll need
- Experience of managing social media channels (with sizeable audiences)
- Advanced knowledge of main social channels platforms (particularly targeted posts and building audiences)
- Graphic design skills (using Adobe Creative Cloud)
- Creative – able to deliver innovative recruitment marketing solutions
- Ability to write strategic, clear, engaging and accurate content – paying close attention to detail
- Understanding of GDPR
- Knowledge of SEO optimisation
- Understanding of brand identity and tone of voice
- Strong team work ethic, but self-motivated and comfortable working independently
- Excellent communication skills – able to build relationships internally and externally
- Composed – unphased by ad-hoc requests or last minute changes
- Resourceful – you’ll be a problem solver
- Organised – able to manage multiple projects and work to agreed timescales
- Microsoft software skills (Word, Excel, Powerpoint)
- 3-4+ years experience in a similar role
Brilliant if you also have
- Photography / video / editing skills
- Illustration / animation ability
- Recruitment marketing experience
- Optical / Audiology industry experience
- Experience using CRM platforms and automated marketing tools
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