Social Media Manager

South West England
Competitive plus benefits
28 Jun 2021
25 Jul 2021
Job Role
Contract Type
Full Time

Job Description


Job Title:


Social Media Manager – SRS



Business Growth



Specsavers Recruitment Services (SRS)






Based in Launceston office, with flexibility to work remotely.

Occasional travel to UK and Guernsey Support Offices.

Reporting to:


Head of Communications and Engagement – SRS

Direct Reports:


Indirect Reports:




Key relationships:

SRS Comms & Engagement, Employer Brand, Professional PR (EPIC), Clinical Leads, Consumer Marketing / Social Media, SRS Recruiters, Partnership Recruiters, Graduate / Early Career Recruiters, External Social Media Agency (who support with Community Management).




Working Hours / Pattern:

37.5 hours per week / Monday to Friday
Very occasional weekend support needed at industry events




Date Updated:


June 2021



Main purpose of the role


With more than 850 stores and businesses in the UK & Ireland alone, and a group revenue of £2.78 billion, Specsavers is a market leading optical and hearcare provider with a significant global presence. Our continued growth and success is made possible by the hard work and dedication of over 37,000 people – all working towards the same goal of delivering the best healthcare services to all.


As the in-house professional recruitment team for Specsavers (UK, Ireland and Spain), our mission is to connect talented professionals with our growing number of stores and domiciliary businesses. We are supported by a Communications & Engagement Team who promote the benefits, advantages and reasons to join Specsavers – they do this through events, web content, storytelling, video, advertising, email and social media marketing campaigns.


We are seeking a creative and experienced Social Media Manager to strengthen this team. You will jointly own and manage our (careers) social media channels (UK, Ireland and Spain): LinkedIn, Facebook, Twitter, Instagram & YouTube – keeping these pages up to date and playing a crucial role in broadcasting the reasons to join Specsavers. You will champion our brand, and engage with professionals – passing any warm leads you receive to recruitment colleagues.



What you’ll be doing


  • Design and build a social media strategy based on the needs of SRS, Partnership Recruitment and the wider business
  • Researching and writing clear and engaging social copy for targeted audiences
  • Work with Comms and Engagement Partners to implement organic and targeted social media activity
  • Working alongside other team members, build audience profiles / personas to ensure correct targeting – so that our campaigns reach our desired audience
  • Work alongside our external social media agency to manage engagement – ensuring posts and messages are responded to, and any negative reactions are dealt with quickly and effectively (protecting the reputation of Specsavers) 
  • Monitor advancements in social media and identify any new, innovative ways of reaching our target audience
  • Designing and creating social assets (optimised for all social channels)
  • Support recruitment teams with any social assets / tools they require, and maintain a library of these assets
  • Track and manage costs of targeted activity (by campaign and business area)
  • Monitor competitor and industry activity ensuring Specsavers are leading the way and always present
  • Work alongside Employer Brand and EPIC teams to schedule and plan activity (celebrating industry events and awareness days) – ensuring campaigns don’t overlap and cannibalise content
  • Work with consumer social media teams to align on tools, strategy and content where possible
  • Connect with external professionals, influencers, publications and organisations to build relationships and grow your industry knowledge
  • Work with recruiters (and Comms and Engagement Partners) to create localised activity for critical / hard to fill vacancies
  • Produce reactive campaigns based on immediate business requirements (targeting competitors when needed)
  • Monitor the communication standards across the recruitment business (including job adverts, recruiter social media pages/posts)
  • Track, analyse and report on channel performance and the success of your campaigns
  • Monitor the effectiveness of your activity, and fine tune where necessary
  • Share any warm leads you create with relevant recruitment teams
  • Work with the Head of Communications and Engagement to ensure work is on brand, and on point
  • Support the Head of Communications and Engagement and other areas of the Communications and Engagement team
  • Attend exhibitions & events from time to time.


Experience, skills and characteristics you’ll need


  • Experience of managing social media channels (with sizeable audiences)
  • Advanced knowledge of main social channels platforms (particularly targeted posts and building audiences)
  • Graphic design skills (using Adobe Creative Cloud)
  • Creative – able to deliver innovative recruitment marketing solutions
  • Ability to write strategic, clear, engaging and accurate content – paying close attention to detail
  • Understanding of GDPR
  • Knowledge of SEO optimisation
  • Understanding of brand identity and tone of voice
  • Strong team work ethic, but self-motivated and comfortable working independently
  • Excellent communication skills – able to build relationships internally and externally
  • Composed – unphased by ad-hoc requests or last minute changes
  • Resourceful – you’ll be a problem solver
  • Organised – able to manage multiple projects and work to agreed timescales
  • Microsoft software skills (Word, Excel, Powerpoint)
  • 3-4+ years experience in a similar role



Brilliant if you also have


  • Photography / video / editing skills
  • Illustration / animation ability
  • Recruitment marketing experience
  • Optical / Audiology industry experience
  • Experience using CRM platforms and automated marketing tools