Cubitts was founded with the belief that bad eyesight is a blessing, not a curse. 

That spectacles should be loved, not tolerated. Wanted, not needed.That beauty is not just in the eye of the beholder. It's also around it. 

That every tiny point on a pair of spectacles, from its hand-pinned hinges to its precision lenses, is a point at which the wearer should be considered.

That spectacles should be made to last a lifetime, their frames repaired or lenses replaced when necessary.

That spectacles can be great again.